ETTO Collective
A distribution house and gateway to local retailers, clinics, spas and pharmacies: the right doors for each brand, with strong brand activation, expert education and hands-on support.
- Beauty
- Wellness
- Longevity
The right doors The right story
We bring premium beauty, wellness and longevity brands to market and scale them across the GCC.
Partner with us
Dubai Who we are
A Dubai-based, founder-led and selective partner
We represent and grow premium beauty, wellness and longevity brands across the GCC. Two channels, one partner:
ETTO Wellness
Our expertly curated beauty, wellness and longevity online house, bringing the best brands straight to the GCC consumer.
Launching Q1 2027
- What we look for in a brand
- Science-backed
- High-quality
- Clean
- Premium
What we bring to your brand
Market expertise, strategy and full-service distribution
Compliant market entry
We take care of every step to get your brand on shelf, compliantly.
- Import and customs management
- Montaji and ECAS registration
- Warehousing and logistics
A curated route to market
The right doors for your brand, in the right sequence: the UAE first, then the wider GCC.
- Pharmacies, health and longevity clinics
- Premium salons, hotels and spas
- Selected prestige retail
- E-commerce: leading platforms and ETTO Wellness
Brand guardianship
Growth that protects your brand equity.
- Awareness and storytelling
- Expert education
- Pricing and merchandising
- Partner and customer care
- Data-driven replenishment and forecasting
The founder
“Our ambition: a long-term, exclusive partnership that protects your brand equity and unlocks its full potential in one of the world’s most dynamic markets.”
A 25+ year career in luxury fragrance and beauty at Hermès and LVMH, leading the Americas & Middle East regions, where she doubled regional revenues and created the first Hermès stores fully dedicated to beauty.
Your brand equity, protected. Your growth, accelerated.